How to Build Your Email List Using Contests on Facebook

If you are a beginner in Digital Marketing here there is a concept  that you have to start doing from now on: Email Marketing. Facebook Contests are a great way to capture email leads and Grow your email list and reaching new people as an on-going process for every business.

Email is proven to be one of the most effective communication channels you can leverage, and one of your tasks as a marketer is to keep your list of email subscribers constantly growing. But most of the people they don’t know where to start from and how to get all this little email treasure that people  are guarding  tighter than ever these days, which means you need to be offering them something amazing in order to convince them to hand it over.

Use Social Media as a Pro

Stop saying Social Media is so difficult to use, with this mini ebook we will give you all the tips how to do it!

Let me to put two things together in order to start.

The First one: Do you want to increase your email subscribers?.

And the Second One: Do you currently run Facebook contests?

If you answered yes – good for you, because contests are a great way to capture email leads. Growing your email list and reaching new people is an on-going process for every business and thinking of creative new ideas can be challenging. Today we bring you four unique social media contests you can use to grow your email list and get new people engaged with your company. Each contest is paired with an app or online tool to help you create and manage your contest with ease.

#1: Find Your Niche and Feed It

If you have a niche business, hold on to it. Take the time to come up with a contest your fans will like. For example, let’s say your niche is owners of shar pei puppies and dogs, you could run a photo contest where fans upload their pet pictures and choose the cutest puppy picture. The voting is done by fans. The photo with the most votes wins a prize and one voter wins a prize too. This works well because the prizes are meaningful to the winner. You win by capturing their email addresses because both entrees and voters have to opt in.

#2 Offer Multiple Prizes

If you offer multiple prizes, more people are more likely to enter because they are more likely to win. Make entry easy – name, email and phone number or address (people will part with their address easier than their phone number). Make sure you brand your contest well and let the entries flow and the promotion go viral on Facebook. Asking for their email by opting in grows your email list.

#3 Offer Community Support

A local businesses can take advantage of an opportunity to offer a contest for a local event. For example, an entry into a draw for an upcoming concert or sporting event. Lots of fans will want to enter. The catch is they need to opt in and provide their email address and share the contest on Facebook – you build your email list. If you run an online business, you can still use this technique by offering something in your niche. For example, if you sell marketing tools, then offer to draw for your course.

#4: Offer Something Exclusive

Offering something that’s considered a once in a lifetime opportunity or something that’s rarely going to happen to a number of winners is going to draw a great deal of interest. For example, you might be able to arrange a special meeting with a President or special VIP package at a concert. The contest needs to be branded well and portray exclusivity or that the winner is a VIP. They enter by opting in and providing their email address and sharing it on Facebook.

There you have four excellent ways to build your email lists quickly and effectively. Why wait?

Leave a Comment